How and Why Retailers Should Blog Part 1

Blogs aren’t just for journalists, aspiring writers, or the technically gifted. Retailers are learning that a business blog can become a major asset to their operation. Whether it’s a big or small business, blogging has become an acceptable form of marketing communications.

Like other aspects of retail store operations, blogging should be carefully planned and executed to create value for the reader. When it’s not done correctly, a business blog may not be the best return on investment and could even harm the retailer’s reputation. But when retailers know how to blog properly, they’ll find that blogging can increase sales and build customer relationships.

Why Retailers Should Blog
A business blog that is well-written, frequently updated and lends a personal voice to a retailer will be far more beneficial than a poorly organized attempt.
Some who oppose the idea of business blogging feel that the time and efforts involved in maintaining a blog outweighs its benefits. Not quite, here are some reasons why

• Keep website fresh and updated
• Attract new customers
• Provide expert advice
• Build customer relationships
• Gain competitive edge
• Build a brand
• Recruit retail staff

If you’re convinced that blogging will do well for your business, here are some tips in maintaining a retail blog that will benefit customers

Blog Often
Regularly updated business blogs keep the reader interested and coming back. It will also play an important role in search engine placement. Many search engines give preferences to blogs that are frequently updated. Try to update with a new post at least 2 or 3 times a week.

Tailor Blog Posts
To reach your customers, use a personal tone and avoid business lingo. The consumer is your target audience. Remember that the purpose of the blog is to build customer relationships, not to write marketing hype.


Blogs aren’t just for journalists, aspiring writers, or the technically gifted. Retailers are learning that a business blog can become a major asset to their operation. Whether it’s a big or small business, blogging has become an acceptable form of marketing communications.

Like other aspects of retail store operations, blogging should be carefully planned and executed to create value for the reader. When it’s not done correctly, a business blog may not be the best return on investment and could even harm the retailer’s reputation. But when retailers know how to blog properly, they’ll find that blogging can increase sales and build customer relationships.

Why Retailers Should Blog
A business blog that is well-written, frequently updated and lends a personal voice to a retailer will be far more beneficial than a poorly organized attempt.
Some who oppose the idea of business blogging feel that the time and efforts involved in maintaining a blog outweighs its benefits. Not quite, here are some reasons why

• Keep website fresh and updated
• Attract new customers
• Provide expert advice
• Build customer relationships
• Gain competitive edge
• Build a brand
• Recruit retail staff

If you’re convinced that blogging will do well for your business, here are some tips in maintaining a retail blog that will benefit customers

Blog Often
Regularly updated business blogs keep the reader interested and coming back. It will also play an important role in search engine placement. Many search engines give preferences to blogs that are frequently updated. Try to update with a new post at least 2 or 3 times a week.

Tailor Blog Posts
To reach your customers, use a personal tone and avoid business lingo. The consumer is your target audience. Remember that the purpose of the blog is to build customer relationships, not to write marketing hype.


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